Sodexho and Partner Study Hispanic Diet and Weight Loss Tools
3/29/2007
Company provides funding for research with goal to offer improved nutrition and wellness-related service to U.S. Hispanic population
GAITHERSBURG, Md., March 29, 2007- By providing funding and sharing resources with a specialized marketing and communication researcher, Sodexho (NYSE: SDX) will explore the effectiveness of on-line interactive diet, fitness and weight management programs aimed at Hispanic audiences.
The first-time collaboration between Sodexho and marketing communication research firm DrTango, Inc, will enable researchers to reach Hispanic patients at selected Sodexho health care clients nationwide, assisted by Sodexho's network of registered dietitians. The multi-year study will help increase understanding of how diet and weight loss solutions can positively affect Hispanics in the U.S. The study is also being supported by a $400,000 grant from the Robert Wood Johnson Foundation.
A leading provider of foodservice globally, Sodexho is one of the largest private employers of dietitians in the country. Involvement in the study furthers Sodexho's corporate commitment to n utrition, wellness and a focus on diverse customers.
